Orlando, Fla. – June 26, 2025 – PlanSource, a leading provider of cloud-based benefits administration technology and services, today announced it has been named a Silver winner in the 2025 Globee® Disruptor Awards, recognized for innovation in AI-generated content creation.

The award highlights the company’s advanced AI-powered virtual assistant, designed to help HR teams easily create personalized benefits communication within the PlanSource platform. By leveraging AI to tailor messages by audience, tone, and format, the assistant not only reduces the burden of manual work—it also ensures clear, targeted communications that help increase employee engagement with their benefits.

Beyond content creation, the virtual assistant offers conversational, real-time guidance to HR teams navigating tasks such as enrolling new employees and managing workflows—helping teams move faster and support their people more effectively.

“It’s incredibly rewarding to see our AI investments recognized in this way,” said Mike Morini, Chief Executive Officer at PlanSource. “From the beginning, our goal has been to solve real challenges for our customers. AI allows us to deliver smarter, more human experiences—and this award validates both our progress and our vision for what’s next.”

This recognition comes on the heels of PlanSource’s 2025 product vision announcement, which outlined a bold roadmap to revolutionize how people choose, use, and manage their benefits by leveraging AI. In addition to the virtual assistant, PlanSource is investing in AI to streamline administrative workflows, enhance the employee benefits experience, automate HR reporting, and deepen carrier integrations across the benefits ecosystem.

The Globee® Awards for Disruptors honor trailblazing organizations and leaders reshaping their industries through innovation. PlanSource’s win reflects its ongoing commitment to simplifying and elevating the benefits experience through meaningful, AI-driven solutions.

The full list of this year’s Disruptor winners can be found here: https://globeeawards.com/disruptor/winners/