Employers know an appealing benefits package can be a powerful tool to attract and retain quality employees, but that package goes to waste if they aren’t effectively communicating the value of their offerings. Social media offers the ability to get more information to your team in a format that’s easily consumable and understandable, especially for Millennials, who are the largest emerging workforce demographic.

In this webinar we will explore ways in which HR managers can ensure that they are using any given social media platform successfully to improve current employee engagement, improved benefits enrollment, and continue to recruit top talent. It’s increasingly important that HR managers familiarize themselves with the social media options available to them, understand how to choose the most appropriate platforms for their company, and keep abreast of the future trends.

Neil Mammele

Director of Digital Strategy, PlanSource

Neil Mammele is the Director of Digital Strategy. His background includes creating and optimizing marketing initiatives that drive awareness and help teams increase employee engagement. His day-to-day includes managing all of PlanSource’s digital strategy and advising customers on best practices regarding social media, digital marketing, email and more. He is also a thought leader in the benefits and HR industry and is passionate about employee engagement, helping employers improve recruitment and creating happier employees.